Music Video Treatment: There's Nothing Holdin' Me Back

While summer does not officially begin for another two weeks, here in the Valley, we are already feeling the heat every day. Unless you are like me with your desk at work directly underneath an air conditioning vent and you turn into a popsicle for eight hours. It’s not all it’s cracked up to be. On the plus side, I do get out of work at my day job much earlier on in the day during the summer which means I can do things like head out to Art Hop with my camera like I will be doing later today. A friend of mine sent me a few tracks to play with for a video so once I have that ready, I will be posting on the site. For now, I wanted to share another music video treatment with you all how and Art Hop was a huge inspiration for it.

I know, I know: “Another Shawn Mendes track?” What can I say? I’m a fan of the guy and for whatever reason, multiple tracks from his Illuminate album “spoke” to me. The idea behind the treatment for “There’s Nothing Holdin' Me Back” is that a young man is unaware of where he can find fun and excitement in his own city until he meets an adventurous young woman who widens his perspective, showing him a side of his own city he never knew existed. 

If you go to certain parts of Downtown Fresno during the day, it does not look like there’s a lot going on. Everyone is in their offices and quite frankly, it can be kind of weird. But that all changes during Art Hop on the first Thursday of each month. Those same offices open their doors to showcase exhibits, store stay open longer, food trucks park on the streets, and musical performances turn Downtown Fresno into a block party. When I saw this transformation for myself for the first time, I was pleasantly surprised. I had already been living in the Valley for a couple of years and between working as much as I was and struggling with some things in my personal life, I hadn’t ventured out enough to realize that this happened every month or that Art Hop was even a thing. From there, I started discovering more and more people, places, and things to do that make this area great and it just so happened that I was listening to this song on repeat at the time so the two melded together seamlessly in my mind. Whether it be Art Hop, the National or State Parks, farmers’ markets, parties, etc., with this treatment, I wanted to highlight the fun that can be had in Fresno and the surrounding communities. As I mentioned in a couple of previous blog posts, I was not always the biggest fan of Fresno or the Central Valley in general and while I do believe there is plenty of room for the region to grow, it does have some pretty phenomenal offerings already – if you know where to look.

I do note in the document itself that this same concept can be applied to other cities and if you’ve had a similar experience in any city you’ve lived in where there was more than meets the eye, I definitely want to hear about it so let me know in the comments below!

Click HERE to read the music video treatment.
Click HERE to watch the official music video.